amore
beauty
park
Amorepacific Factory Tour invites you along Amorepacific’s journey of beauty to create a more beautiful world through its Factory, Botanic Garden and Archive located in Amore Beauty Park in Osan. The origin of Amorepacific traces back to 1932 when it all started in a mother’s small kitchen at the end of the street at Gaeseong southern gate, which is now located as a port of North Korea.
Amorepacific Factory Tour invites you along Amorepacific’s journey of beauty to create a more beautiful world through its Factory, Botanic Garden and Archive located in Amore Beauty Park in Osan. The origin of Amorepacific traces back to 1932 when it all started in a mother’s small kitchen at the end of the street at Gaeseong southern gate, which is now located as a port of North Korea.
The founder’s mother prepared meals for her family on one side of the kitchen and in the other corner, camellia seeds were squeezed and filtered with fine hemp to make camellia hair oil. Amore Beauty Park, which included the mother’s sincerity and Amorepacific’s tenacity for safety quality, became an integrated supply chain management site in 2012. Amore Beauty Park has since evolved to create not only products, but also the story of Amorepacific, its ecological resources and intellectual assets and in doing so, Amorepacific communicates with people all around the world.
FACTORY
Amore Factory is a special place designed to offer visitors and opportunity to experience the philosophy of Amorepacific in product production, the story of its past and present, and its efforts geared toward the future. It is an embodiment of the company’s commitment to providing a new perspective and experience of cosmetics, and having constant communication with its customers. The first floor introduces key historical production sites and original equipment, highlighting the expansion and advancement of Amorepacific’s manufacturing capabilities.
The second floor displays the development of technologies and manufacturing equipment accumulated since the company’s founding through a storage-based exhibition. The third floor offers a view into the skincare packaging process and the intelligent production and logistics system of the Amore Beauty Park. Designed and constructed in accordance with cosmetic GMP standards, the facility features a digitally automated system that enables a future-oriented production environment—responding to customer needs with speed and flexibility.
BOTANIC
GARDEN
Amorepacific Botanic Garden is built with a deep reverence for plants. It is a place for research, education, and experience in their infinite possibility, collecting and preserving our plant resources to ensure their future contributions to society. The botanic garden has about 1,610 species of plants that are used as cosmetic ingredients including ginseng, licorice root and peony. Amorepacific Heritage Garden, the first themed of 16 gardens is a place where you can see the plants that have been important in the history of Amorepacific. The garden is filled with camellia, tea plant, peony and hibiscus. In Asian Medicinal Plants Beds, there are over 100 species of medicinal herbs including white balloon-flower and figwort which are all used as cosmetic ingredients by Sulwhasoo, Ryo, Vitalbeauty and many other brands of Amorepacific.
Just across the Water Garden, there is Mamonde Garden. It is the true embodiment of the philosophy of Mamonde. Among all of Amorepaicfic’s brands, Mamonde is particularly committed to the study of flowers, their ecology and skin benefits. There are also other themed gardens including Herb Beds, Glass House and Rock Garden each of which is beautiful throughout all four seasons, but each in own own different ways.
archive
Amorepacific Archive is established for the purpose of collecting, storing, managing and exhibiting all of records related to Amorepacific. In 2015 in celebration of its 70th anniversary, the Archive was relocated to its new home in Amore Beauty Park. The Archive currently has about 80,000 records of Amorepacific including products produced by Amorepacfic, machines, advertising and PR materials, documents, beauty magazines namely Hyangjang, corporate signage.
Through permanent and special exhibitions, visitors can see Amorepacific's past, present, and future, and learn about the company's role in the development of the Korean cosmetics industry. The company also operates a storage that is open to the public, where visitors can see the various collections in the archive that are the result of the company's activities.